Staying on top of advertising and marketing an be a challenge for any small business retailer in this media diverse world. It takes time and money. More important, it takes skill – to promote the right products in the right way to attract shoppers for the business in-store and online. Experts say between 70% and 80% of purchases have an online component.
Marketing is what newsagents usually expect from a marketing group, especially marketing that leverages movie franchises and major brands on behalf of member stores.
Through my work with newsXpress I know a bit about how markets on behalf of its members nationally and regionally on a range of social media platforms and in mainstream media.
A good example of leveraging a movie franchise has been on show this weekend with its promotion of Finding Dory products for the movie that was released a few days ago in the cinemas. In the first 17 hours of the Facebook post by newsXpress more than 1,246 people had entered the competition and more than 232 had shared the post. More important than these two stats is the 1,543 clicks on the post with many of these using the find a store facility through the newsXpress website to find their local newsXpress.
Engaged newsagency marketing groups can do the heavy lifting for local newsagency businesses. Newsagents in a group ought to expect the marketing activity of the group they are in to raise awareness and drive traffic.