With manufacturers promoting long life printer cartridges and ink bundles offering two years of ink with printers, the ink and toner consumable marketplace looks set to be under pressure as more of these printers are put there.
This move by the printer companies is their response to generating products being sold.
This is a trend newsagents who rely on ink as a traffic driver need to watch and take into account in their business planning. The major printer retailers are on board with large displays in-store and posters on store windows promoting these large tank and similar printer options.
A big part of why printer companies are doing this is to take away the market for companies selling non-genuine cartridges (either genuine cartridges refilled with non-genuine ink or totally original manufacturer cartridges).