Tatts has switched from its state-based branding to the The Lott for the App for mobile devices. This move makes the years-long transition for retail concerning for retailers and confusing for shoppers. If I play on the app am I going to forget about brands like Golden Casket or Tatts?
While I understand tatts had no choice because of the various online competitors, it appears to have rushed the move for itself and not thought through the implications for its retail network. I suspect that has to do with the capital cost of change. However, to that I would say the branding change is being driven by tatts so they ought to bear the cost of the change.
There is one screen in the App that connects The Lott with Tatts:
If I was a Tatts retailer I would be working to achieve clarity on exactly what is happening with the brand into which I have invested so much money as the move by tatts immediately devalues the capital investment tTatts has required me to make. I’d like an independent authority to assess the situation on behalf of small business retailers.
So where is NANA and ANF on this matter , I just filled up at a Woolworths service station at Kellyville ( which was only fairly recently appointed as an agency( and I wish I only had to put in what they have in as an authorized Tatts agency,
I’m not impressed with the new The Lott app, so far. Last night I purchased my tickets and unlike the previous Lotto app, my tickets have not yet been marked with the drawn numbers, and highlighting any winning games. This is now Sunday morning, and nothing. By now I would have had an email congratulating me on a win, albeit a small one !!
It is not easy to go through 36 games on an iPad trying to see if you have collected a prize. So I had to print out my tickets which amounted to 5 pages because the lay out of numbers in my email are ridiculous for printing. Big red blocks around each number. It’s back to the Newsagency for me in future. Thumbs down to the app.