News Corp. appears to have launched a major hotel promotion with newspapers being provided, possibly free, to CBD hotels on the same day News Corp is asking newsagents to run its federal election promotion for capital city dailies and The Australian.
I have seen supply data for hotels due to receive significant numbers of papers from Monday with this note in the email to newsagents from News: the hotel listed below has been increased as from and including Monday June 13th to Sunday June 26th to the figures as show. This hotel is across the road from the newsagency.
Increases have included supply where no newspapers were previously supplied.
I cannot see the sense in News Corp. running this hotel promotion at exactly the same time as the election promotion as both target the same shopper.
Is this one part of the company competing with another?
Footnote: News sent out the advice after 5pm yesterday, Friday, for a Monday morning start. That is poor form in my view.