Lottoland has ads running on fee to air TV as well as commercial radio. The ads have the same breezy feel of riches opportunity you get from Tatts ads. Here is the TVC:
No wonder Tatts has launched The Lott to enable it to run a national marketing campaign. I think the challenge for Tatts will come from brand recognition. Lottoland is more immediately undetrstood than The Lott. My experience is the moment you have to explain a brand is the moment you lose a chunk of thee people you are seeking to attract.
Online/mobile is the next frontier for lottery sales without a doubt in my view.
No wonder Tatts is spending so much effort on lobbying governments to get these “bet on the overseas lotto draws” sites banned in this country.
The slick marketing combined with the fact that the prizes on offer can be far bigger than anything you get from Tatts (think about the massive $1billion+ Powerball draw in the US recently) is likely to make the sort of people who gamble online more attracted to these operators than to Tatts own site.
Heck, Lottoland even offers “bets” on the local Tatts competitions on their site.
I wonder if they would offer a more favourable agency/franchise agreement than Tatts? 😉
Perhaps having some competition would be good.
Paul I think some competition for tatts would be great . Might stop them from using their favourite line “do as I say or I switch the screen off”
Tatts retail channel is their point of difference, maybe they should try and use it!
What tatts has that Lottoland does not, currently, is a retail network.
Which is why “The Lott” is so underwhelming. The name doesn’t make the pitch, the logo looks like a piece of clip art and I bet Tatts are about to “suggest” we do a new fitout to incorporate their kindergarten ideas.
Thanks to Mr X, South Australians are excluded from Lottoland, but that would not stop most who had a desire to play, a VPN is so easy now.
Yet ‘NotUsing’ here you are forced to help fund the transition to The Lott. I agree, the name is underwhelming and the transition time long.
The lottery space will explode over the next few years. You only have to see what is happening with the betting businesses.
There is too much money to make for Tatts to have the monopoly it has.
Given the spitefulness of the company, I understand the desire for anonymity.
Instead of wasting money fiddling with names a logos, Tatts should be using every bit of leverage it has to make all games multi jurisdictional. The average punter cannot understand why a ticket bought in one state cannot be paid in another when it is the same game.
As Tatts now have all the licenses except WA, that should be their main mission. Get the state governments to see reason, it will not cost them a penny, Tatts would bear the cost.
Was just checking out Lottoland .You can get tues,sat ,mon,wed and thurs entries cheaper there than from “The Lott ” ???
Branded differently but same games it would appear
Pat, the prices are cheaper because you are not buying a “lotto ticket”. It is a betting agency you are dealing with. You bet on the numbers being drawn.
I cant help but wonder how Lottoland would cope with paying out a Billion dollar Powerball win…..insured against it I suppose.