One of the most important goals for any newsagent is to attract new traffic into the shop. This is a considerably challenge as it requires you to think outside what is usual for what one would see in a newsagency.
In my work with newsXpress I am regularly engaged in the discussion about finding new traffic. Here is a video I shot in house Friday of last week to try and explain the need for new traffic and how to leverage this for the newsagency business as it transitions.
While the video is part of a suite of training and guidance for newsXpress members, I felt it could be useful to others in the channel.
Enjoy the video posts Mark, interesting & informative.
Yes your videos are very good.
Ironically the two most interesting / informative ones of recent time for me, have been ones where you haven’t said anything – the store walk throughs.
Would also love some visual merchandising vids. Real nuts and bolts stuff about how to create displays etc.