Clicking on the TMZ app (entertainment news) on my iPhone and this ad for the Australian Financial Review appeared on the full screen. I am surprised Fairfax would target a TMZ user. Also, I have no Australian news or business news apps on my phone so there is nothing suggesting I consume Aussie or business news on the device.
My takeaway is that Fairfax is running a broad online campaign to attract subscribers from anywhere. As for the Fairfax App being free, while it may be, their paywall policy tells me content is not free – unless there has been a change.