Newsagencies are regarded by shoppers as being expensive. One ay to challenge perception is with a compelling offer promoted on the lease line, to passers-by. For this to work, the compelling offer needs to be communicated in a simple and effective way and in a style that speaks to the target shopper.
Here is what we are doing on the lease line with the Hallmark BUY 3 FOR $10 card offer. It is the type of stand you might expect to see in a Typo or kikki.K yet here it is in front of a newsagency, promoting cards on the lease line, attracting card shoppers who might otherwise have walked on by.
This stand also speaks to the importance of reaching outside our businesses to attract new traffic. In a shopping centre we do this on the lease line, facing into a mall. In a high street situation is done in the front window or on social media.
Products like the 3 FOR $10 cards help us do that, they help us combat perception on price.