Pacific Magazines launches a prize-rich newsagent-only promoting starting next Monday. This promotion is a valuable opportunity for newsagents competing with other magazine retailers such as supermarkets and c-stores.
Being run as part of the Pacific nexus program, more than 1,000 newsagency businesses will be supported through the campaign with in-store marketing collateral as well as extensive out of store marketing.
The best way for newsagents to leverage the opportunity is to also promote out of store such as on social media and other platforms. This is especially true for regional newsagents who may have access to more cost effective marketing opportunities.
The prizes include an opportunity for a customer and a participating newsagent to each have a chance at winning $150,000.
I think every nexus newsagent ought to support this promotion.
Do these sorts of promotions really sell more magazines than say the Woolworths giveaway free cake tins?