On their website, the MPA has released a report that speaks to the value of the magazine medium. It covers masthead engagement by print, digital and social media. It is invaluable for those who want to understand key magazine brands as their engagement can be leveraged by us.
I am finding the social media data of most interest. The insight into the different platforms the different brands engage with is valuable as a retailer making choices as to platforms to use to speak to the different customers we seek to attract.
Here is a snapshot. Look four lines down at the Better Homes and Gardens numbers. Compare their Twitter, Facebook and Pinterest numbers. That is information we can learn from and leverage in our own social media engagement relating to titles we sell.
I urge all newsagents to read the report.
magazines continue to play an important role in our channel. Our job is to engage with the category in a cost-effective way. This means managing key costs such as labour and retail space. Do this and the category can work for us.