Here is a video I shot Saturday at my newsXpress Southland business. Sorry it is a bit sketchy in parts – I was trying to avoid customers as I walked through the store. The goal of the video is to provide a sense of layout, commitment to branding, guidance of traffic flow and that this is not a traditional newsagency.
newsXpress Southland from mark fletcher on Vimeo.
This is not your average newsagency. Performance wise, it is tracking at 12% year on year growth and most of that growth is coming from products with a gross profit of 50% or more, often items you would not find in a newsagency.
This is a new traffic business, chasing non traditional newsagency shoppers across several demographics. The business has been open two years. It is the only newsagency in the large Westfield centre. The previous newsagency, a nextra branded business, went broke.
I don’t get to this business often. It is run under management, excellent management. What I saw Saturday was an optimistic business embracing opportunities outside what are usual for our channel. It made me very happy.
Very interesting, what a broad church we operate in.
I can also recommend Adventure Time and Game of Thrones products. Adventure Time has been a real success. Good job.
Wouldn’t it be awesome if every newsagent looked as neat and tidy as this. How good would our reputation be
Thank you Mark. I found that very interesting. As a shopper, I would have found the neatness of the displays very appealing – that every product was presented so well would indicate to me that the people who work in this shop really care about their stock. And sooooo much plush! LOL
With plush revenue well above $100,000 a year and growing the stock holding is understandable.
Very nice!
How many magazine pockets do you have Mark?
700 Jenny.
Lovely store. Great for people to view who are still stuck in the “newsagents of the past” business model.