Happy magazine is a start-up Aussie magazine serving a niche in the music, art, culture space. It is genuinely unique and comes from a place of passion of the creative team behind the title. However, like any indie magazine start-up, the challenge with Happy magazine is how to reach people who will buy the magazine. There is no newsagent distributor relationship in place.
Any magazine specialist would like to have Happy in the range.
Talking with the editor last week, I said I would write about Happy here, so newsagents are aware of the title and so you can comment on indie titles like this and how you might engage with them.
Many publishers visit here to check the temperature of the newsagency channel, please share your thoughts.
Here is the intro email from the editor:
Hi Mark,
Many thanks for the chat a moment ago.Happy has been an online publication since 2013 and here are some stats on that:In Jan we launched a very small but extremely well received A5 magazine: http://store.hhhhappy.com/We jumped very quickly into the territory of 200+ paid annual subscribers but now feel to progress the publication we need to develop our sales department and get it in front of more eyes.Our team is small and sales focus almost entirely on industry contacts, labels, releases etc.If you’d like any further info by all means let me know!CheersRadi
I love it when I see niche magazines being supported by newsagencies, it restores part of my faith in the world of business.
As a small independent magazine publisher myself, and a passionate book reader / collector, it saddens me to think that retailers & distributors miss out on an opportunity to support good art, great journalism, independent small businesses that I believe readers are hungry for. Less gossip & glitz, more substance & style.