One of the ways we can increase engagement with pens in newsagencies is to change the way we approach pens. Or maybe not change, but add to – keep our traditional pen display and add to it by trying something like this, which I saw in a shop last week.
I watched shoppers in this business and plenty who went to the counter with a purchase tried a pen or two. A couple purchased, making the tactical move valuable for the business.
You don’t need to allocate as much space as you can see in the photo, the keys, though, are to have enough range to make a statement, to make testing easy and to change it up regularly so regulars are not blind to the offer.
When it comes to stationery we rely too much on people seeking out the stationery department and making a destination purchase. We need to do more to drive impulse purchases.
One can never have too many pens … that ought to be our motto.
actually a good idea to keep an eye and i am sick of stolen pens