We relocated crossword magazines in the newsagency last week from the end of our fill-face magazine area to this placement between two sections of male-oriented titles, a section seen by almost everyone entering our main magazine aisle. The move will have the crossword section seen by more people and this should further list sales from the good numbers we already have.
Crossword title sales account for 6.5% of all of our magazine sales.
Changes like this in the magazine department are crucial to maintaining a fresh offer. I don’t care about the odd customer complaint about moving sections.
It might be a slight exaggeration, but I estimate 90% of my crossword buyers are female.
Nice tip though, will move mine also……not to male section though.