Here is a 3 minute video I shot at one of my newsagencies on Saturday. Note this was the last day of our unicorn season as this week and next are all about Mother’s Day.
newsXpress Knox City 23/4/16 from mark fletcher on Vimeo.
The shop itself is 135 square metres. It is in a centre with around 250 other retailers. Plenty of competition. we don;t have lotteries, confectionery or tobacco products by choice.
The pitch across the front of the business and into the first third changes every couple of weeks. This constant movement is vital for us for traffic and shopper visit efficiency.
Now that is what a well run newsagent SHOULD look like.
The local newsagent in my area has some bland racks of cards, some bland racks of magazines, some bland stationary, a few bits and pieces (e.g. generic bin filled with whatever paperback fiction they can get on the cheap) plus whatever Golden Casket requires them to do.
To be fair this newsagent (not part of any franchise or branding group as far as I am aware) only has a very small space and is in a very small shopping centre with a Coles only major retailer so they probably dont have the room to be the kind of newsagent Mark talks about on here even if they wanted to.
Thanks Jonathan. Everyone retailer has choices we can make about what we sell, how we present it and how we pitch it outside our businesses. This is why I cite a distinction between newsagents who are agents and those who are retailers. Our future is retail.
Excellent stuff Mark ,very impressed.
Couple of thoughts hit me.
– if we the fellow bloggers wish to place pictures etc on this site, can we do it ?
– there seems to be less than a 100 magazine pockets in the store …. ?
Colin I can post pics or videos people provide. Re magazines, there are 700+ pockets. I did not hover long enough to show all.
I shot this video for another purpose and posted it here as an after thought.
Fantatstic Mark – thanks for sharing. A clear message; and i like the idea of the personal mothers day display something i will take on board in my own shop.