Last week while in Caboolture, Queensland, on business I stopped in at Revolution Espresso Lounge for a coffee. I was guided there by the excellent Beahunter app, an app where coffee lovers rate and write abut coffee shops. With a rating of 9.2 I knew the coffee would be good as Beanhunter members are serious about their coffee.
On entering the business I was immediately taken to another place. This was not your usual coffee shop. It was retro in style, completely and done well. This told me a lot about the business, what it stood for.
Inside the business there are many indicators of deliberate management and marketing decisions – the decor (floor, ceiling, wall art, seats, tables) , floor layout, music, lighting, notices on the board and the service style.
This business is anchored, true to its pitch, true to its unique selling proposition. The coffee itself was serious, full of flavour, with an excellent body, perfect. This, too, was true to the mission of the business.
This is my combined marketing and management tips today – being true to your mission, true to what you stand for, true to what makes your business unique. What they are doing at Revolution Espresso Lounge in Caboolture Queensland is different, worth the drive and worth talking about to friends – and isn’t that what we want from our businesses, to have created something customers talk about, in a good way, to their friends.
Let’s take a look inside the business. In the door and sitting down, in a comfy retro lounge chair, opposite the counter, this is what you see. See what I mean about anchoring the business in what they stand for? Look at the notices on the board, the cool retro trolley on the side of the counter.
At the counter, in front of the espresso magazine, is a table setup with a Scrabble game. This is another cue as to what the business stands for, another way to remember the business and another way to engage with the business. These are all important factors in making this coffee shop different to the many other coffee shops around. And it has to be different as it stands alone, away from the main shops of Caboolture. You have to seek it out.
Here is the Beanhunter page for the business that led me there. The reviews accessible from this page are excellent. Of course, as Beanhunter fan and looking out for my fellow caffeine friends I have added my review and a photo.
There is no future in being average because average is missed and forgotten. Average is going nowhere. People don’t talk about average businesses with passion. Next time you are near Caboolture in Queensland, check out Revolution Espresso Lounge for yourself and I think you will see what I mean.
Seeing the scrabble board in the Expresso lounge reminded me of years ago at the Pancake Kitchen in Adelaide they had a chess and checkers board.
Every time we visited there was an old gentleman playing chess. On a couple of occasions I had a game of chess with him and got thrashed, it is hard to think clearly at 3AM.