A few doors away from a newsagency and supermarket with Homespun magazine is this gift shop also offering the title.
As newsagencies reallocate magazine space to higher margin product I expect to see more special interest magazines in a more diverse mix of retail businesses as publishers chase impulse purchases closer to people interested in their niche topics.
What is interesting about this shop is their use of a Homespun poster on the door, as if it will attract shoppers to the business. Maybe the poster will work better here with product in the windows either side appealing to the Homespun reader.
How would this gift shop have sourced copies of the magazine? Do Gordon and Gotch find themselves servicing a whole host of little shops who might only be interested in one or two titles? Or might this represent an opportunity for the local newsagent to be their supplier?
Are we not all gift shops anyway now??, hard to complain about this if we actively target their business in what we do.
i would like to see gift shops sell more mags and newsagency sell more gift , win win for all of us
This gift shop knows that there is foot traffic generated with magazines. We are very fortunate compared to a generic gift shop in that we have several sources of foot traffic and I would proceed with caution in cutting newspapers or magazines by too much in your store.