Take a look at the front of your retail business, looking at it as if you are customer approaching the shop or walking past.
What do you see? What is the key message pitched to attract people to the business and to step in through the front door?
If this your best pitch? Are you being competitive? If your voice clear?
Getting the front of your shop is one of the most important marketing investments you can make in your business.
The photo is from the front of a newsagency I visited recently. While I am sure the owners think the message they are pitching is relevant and professional, it is not. This business could look more appealing with a clearer message, a differentiating message.
The terms SALE and BARGAIN BOOKS mean little today. They are non specific. There is no urgent call to action, no indication of value.
The product mix, type of display and signage do nothing tomato this business stand out. A small investment in time and product display could have the samara similar products displayed more effectively and with grater commercial success.
My management (and marketing) tip today: get the front of your store right. Make it look appealing, with a clear message that differentiates your business. Oh, and change it weekly.
I agree – this is what brings our industry down. I merchandise in line with my business plan and category objectives, not what I have excess stock of. Cheap perception attracts cheap customers.
Lara it is also an opportunity for excellent change. Hopefully there will be an after photo opportunity.