The different collateral being used by News Corp around the country for the coin promotion is interesting. The photo is from a newsagency in South Australia. I like this free standing unit. It would work well in a shopping centre. The challenge for this display unit, however, is the cost of the floor space for what is a low margin campaign.
The return on investment aside, the different approach to campaign management, marketing and in the papers is fascinating. It speaks of the differences between the various outposts of News. The state based silos remain strong.
I received this and I am in NSW. I am advertising this promotion in store but I have allocated my least effective promotional space which means I am not able to use this stand. My News Ltd Rep knows and accepts this decision as I always have close to full sell through’s on all Tele promotions. I told my rep that News will need to start adapting to changing attitudes in Newsagents when it comes to promotions and will need to provide compelling reasons why we should give any space to products that nett a 15% commission.
Mmmmm Chris I am on Direct Supply. 10% on papers and only 7% on the coins.
I am not sure what deal you are on but I get 25% on papers and 15% on promotions. I think you had better check your deal as 10% is lower than if you are a subagent.
You guys are spoilt – we get a paltry 7.5% in WA. Disrespectful joke IMHO!
7.5% here as a direct supply subagent north qld