A customer display connected to each computer at your sales counters running newsagency software is valuable in reinforcing marketing messages. As well as showing each item scanned and the total sale value, the display can display whatever you choose. In the example I have included from my business, I use the display to reinforce the message about discount vouchers that are handed to customers at the counter position, next to the display. I have had customers ask for the voucher prior to ringing up their sale – showing that some read the display, thereby reinforcing its value as of of many marketing platforms for the business.
The most effective display messages are those that are easily understood and where the displays themselves are placed such that they are not competing with too much else for visual attention.
Note: any newsagency software can offer the displaying of marketing messages on a customer display.