The next time you go to respond with I never received it when asked about an email, a letter, a fax or a phone call, check yourself and think about the processes you have in place for communication with your business.
Are your processes solid and consistently followed?
If the answer is yes, this post is not for you.
If the answer is no, it is possible you did get the email, fax, letter or call but that you lost it or it did not reach you.
Too often I hear from suppliers of newsagents saying they did not receive a communication, marketing collateral or even stock only to be told, later, that it was in the business all the time.
- Establish a goods inwards process where all mail and packages received by the business are processed through by one location and in a strictly consistent way.
- Manage emails so that every business email is checked and handled.
- Have one place where all faxes are placed, if you still receive faxes.
- Have a strict process for handling calls. If calls are a problem, hand out your mobile phone encouraging people to use that.
- Get everyone in your business and engaging with the business, including delivery drivers, following your processes.
Own the challenge of not losing information, marketing material and products. Suppliers will love you for it.