3M has a TV commercial on the air at the moment that newsagents ought to leverage. Shining a light on Command products, the TVC is an excellent opportunity to promote these products off-location to connect with people who recall the TVC.
A goal of advertising is to raise brand awareness. Our job as retailers is to make the most we can from this, to benefit from heightened awareness.
If you sell Command products, please set yourself up to make money from the TV investment by 3M for you.
I suggest placement of several Command products at the counter or some other high traffic eyeball location in-store. It does not have to be a big display – this suggestion is more about being tactical.
If you have a screen in-store, do a search online and load one of the many Command TVCs available to bring the range further to life in the business. However, ensure you have the products in the video.