While rent and labour costs for newsagencies increase 5% year on year, magazine revenue continues to fall. Newsagents are responding by cutting space allocated to magazines. Publishers can’t complain as they are making their own arrangements in this rapidly changing world as this tweet shows for Ride magazine. They are doing what they must for their business. As should we by cutting overheads for magazines, such as reducing the space allocated. Publishers can encourage our support for magazines is – get out of all retail channels except newsagencies.
Happy to go hard and increase our magazine space if we had a bit of exclusivity. At 25% gp we need more volume. A LOT more volume.
0 likes
Another one bites the dust … “Famous”. Sweepstake on the next ?
1 likes