We have the Hallmark Batman vs. Superman stand on the lease line to leverage interest in the franchise following the release of the movie and the extraordinary publicity surrounding it. The stand is working along with products from other suppliers. The best way to leverage licenced product is to go deep across several suppliers. Range matters in the licenced space.
If you have the stand, place it at the door, in the window or on the lease line.
This is another good news story for engaged newsagents: leveraging a popular current licence through a range of suppliers to drive new traffic for our businesses.