One way to maximise visitors in town and in your shop is to have products that connect them with being there. Whereas for ages postcards were the best local item, there is now a broad range of products: bags, stubby holders, magnets, hoodies, singlets, thongs, rulers, pens, pads and, yes, delicious and locally branded chocolate.
The more unique the better, especially if the products feel locally made – whether they are or not is not the point.
Nothing says you are a local business better than if you have products with the name of the town. Even locals will love this when looking for products to send to friends of to give to guests who may be staying with them.
Sourcing products that bear the name of the town of the region is a terrific way to position your newsagency as not only being locally connected but also supporting the town or the area. It shows you as being a proud local.