Newsagents were paid by News Corp. to hand out the 100 page The House of Wellness magazine with newspapers last week. The compensation did not cover the cost of the service. The product itself was pitched as a “gift with purchase”.
I looked through the magazine on the weekend. This is no gift. It’s an advertising catalogue with articles promoting advertisers. While I am not the target consumer, I found little value in the publication.
Any supplier wanting newsagents to promote a gift with purchase ought to ensure the gift is a genuine gift – rather than an extension of their advertising platform for which newsagents are poorly paid to distribute.
House of wellness giveaway again next week, 10cents commission, all that money will be able to retire soon!