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The unknown Shopkins promotion fails to help the newsagency

IMG_7564Most people purchasing the herald Sun in the newsagency on Saturday did not know about the free Shopkins cards as part of the News Corp. Top Trumps promotion. We asked and most times the response was what? or huh?. We had a few people come in to collect the cards but not many.

There was no discernible for the retail business from this promotion that I could see. There should be though as that is the goal of these promotions.

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Newspaper marketing

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