A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The easy magazine promotion in the newsagency

IMG_7506The most valuable magazine promotions are tactical promotions – deliberate placement of a title to drive impulse purchase. A successful tactical placement for us continues to be the placement of a pocket of That’s Life Word Search in front of That’s Life. We count how many we place in the pocket so we can be sure of the results.

A move like this takes a couple of minutes and, for us, it delivers an extra three to six copies purchased in a week. That is more valuable than some old school billboard-like magazine displays.

7 likes
magazines

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image