I was talking with a newsagent in Sydney today about their approach to labelling magazines. If they follow my advice they will cut their label printing by more than half. The money saved on labels and labelling with add to thousands over a year for this busy business.
In addition to the time and label cost savings, magazines will look better. take this copy of Yours magazine, it will look better without the label obscuring the masthead.
I urge newsagents to review the labels they print and to talk with their newsagency software company about cutting the labels printed.
You can still check off quantities received. Not labelling titles helps you eliminate a labour-intensive step in the process of putting magazines out. Every second saved makes magazines less of an overhead in the business.
Mark,
That’s 6 successive blogs on magazines !!
Any time I can save on magazines is not spent promoting them … gifts , cards and stationery get my time.
No doubt my magazines sales could be better, but I prefer to chase a growing market. Effort spent on magazines is so dispiriting when the numbers keep falling.
Colin magazines are important frustrations or not. In some posts here I am trying to challenge newsagents to take a different approach: to be more efficient and to change the narrative they use in promoting magazines. The numbers do not need to keep falling – is my point.
In terms of my own newsagencies, I don’t want people to think that I write about everything I do. Far from it.
I’m curios, if you don’t label the magazines how does the customer know the cost? Also how then do you put it in the till with no barcode?
All magazines have a barcode printed on the cover. Many have the A$ price. Those without an A$ price get a label.