A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Sunday newsagency marketing tip: create a unique magazine narrative

Take a careful look at the magazines you sell and pitch titles together to create a narrative unique to your business. For example, these three vintage themed magazines can be promoted together targeting vintage lovers while the titles themselves regularly sit in different categories of the magazine department.

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One way we can grow magazine sales is to stop pitching them as traditional magazines.

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magazines

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