This newsagency front window faces a busy capital city street. It represents a missed opportunity. In this city there are many magazine outlets – newsagencies, supermarkets and convenience stores. This low margin product window display is not pitching a point of difference.
If I had this shop I would be promoting unique and high-margin product to attract passers-by into the business – rather than using the valuable front window as a billboard for products readily available in many other retail outlets nearby.
Some people will complain about this post, saying I should not criticise a newsagent. Being silent does not serve the needs of our channel or this business. Staying silent is like giving up.
We can to do better than this photo shows.