I have been talking with the publisher of Lunch Lady magazine and through this gained an insight into the impact of early returns. Please do not early return this title as it is highly sought after and because it will sell right through the on-sale. This is a title through which you can promote your point of difference as a magazine specialist.
It started with the sharing of this post by a Lunch Lady fan on Pinterest:
Here is the original post launching issue #2. You can see the support for our channel here.
Here are comments from the original Instagram post. I urge you to read them:
hellolunchladyHAPPY LUNCH LADY NEWSAGENT DAY ! 🍾🍾🍾 Here’s a short story about launching a magazine that I didn’t once know. When you send your magazine to a newsagent they don’t always put it on on the shelves, there are times they put it back in their store room and send it right on back to you. True story. BUT the more ladies/men/kids/dogs who mention Lunch Lady to their local newsagent, the more chance she has of finding her place on a shelf. Lunch Lady is launching in newsagents TODAY, so swing by your local and pick her up and if you can’t find her, ask for her. If your local newsagent doesn’t have one email us office@hellolunchlady.com.au and we will see what we can do about it or check our stockists page – link in profile. Post pictures if you find her and tag so we can see where she has landed! #indiepublishing #askyourfriendlynewsagent
#lunchladymagazine (thanks Daylesford Newsagent for your amazing support!)
view all 60 commentsverylittlewing@misstoryb yay! So excited to check it out! Xxx
bowievalentineI just went into the newsy at Sorrento they didn’t have it so she’s going to order some 💪🏽
mrscutlassWent to my local yesterday, Morayfield, had them look it up and realised I was a day early. They popped one aside for me overnight! Something for me to look forward to once both littles are napping 😊
pingdiniHooray! Will have a look in Castlemaine.
janegrover_Wonderful x
kaitlynhoughAwesome, got one at Castlemaine newsagent @pingdini
sweetpeadarlingheartOh, I’m so jealous! I will have to resist – I’m still waiting for my copy on the post @hellolunchlady xx
poppyandmustardI was lucky enough to manage to pick one up yesterday! My newsagent must’ve had theirs out early. I’m totally not complaining though 🙂 My 18 month old has loved both issues now and carries them around the house with her everywhere. I must take a pic 😀
scrapkinsellaPleeeease also ask at your local health food store !! It’s a fantastic magazine that needs to be out there.
shannonhowAny stockists in Hobart @hellolunchlady ?
ash.foodieThat is true, I work in a newsagent.. Must be frustrating for you
middleaisleRight between the new idea and women’s weekly!! 😂 Lunch lady winning! 👏🏼👏🏼
fawn_tastic@hellolunchlady I kept bugging my local agent until they got it. I mean I was in there twice a week telling them about it. Now they stock it!
hellosugarlace@milkthieves have you got the 2nd edition in? Xx
daitchesonI bought mine yesterday at Mount Ommaney in Brisbane. It was still in the shopping trolley right at the bottom. The lady was lovely and dug it out for me. I told the lady behind the counter about it and she was going to buy it as well. Your book is fantastic and I love it. Well done.
pingdiniThanks, @kaitlynhough!
alex_willcocksIs there a gippsland newsagents that has it stocked?? That you know of???
dianaberruecosIs this available in the US? I was just about to buy it online and then saw the cost of shipping 😳. It is more than the cost of the magazine.
possumagik@ange_nicholson @denisehaslem
justfordaisyI’ll be checking @hellolunchlady is there someone sticking in the Illawarra or Southern Highlands, NSW?
As I noted, please do not early return as doing so can damage the whole channel to the people who are supportive of this title.
Copies available in Mittagong Southern Highlands!
This title is progressive and most importantly relevant for a market I want to pitch my whole store to. It brings into the store customers I love who have the potential to buy a wide range of other products. It is titles like this that will grow your magazine department so please keep an open mind and give it a go.
For those of you who early returned it remember that you received this magazine on 3rd March so you will not be credited until the end of the month so you would be crazy not to give the title the whole month to sell. Plus it is publishers like this that will keep the magazine part of your business vibrant and attractive.
Exactly Chris. Unfortunately some newsagents early returned because of settings in their software that treat new titles poorly. This is why I suggest newsagents approach early returns as a senior management decision.