The decisions we make in placing magazines on our retail shelves represent a kind of storytelling. Look at the current issues of The Australian Women’s Weekly and Mindfood next to each other.
Each features Helen Mirren on the cover, and for similar reasons related to age. Whereas an average retailer will put the titles in their usual spot, most likely separately. A smart retailer places them next to each other, telling more of a story and, hopefully, driving sales.