I am often asked for photos of changes made to the layout of the newsagency based on what I write here or when I speak at meetings and seminars.
This photo, takes this past Saturday, shows part of the magazine department. It runs down this fixture to the back wall where we have 250+ full face pockets.
The display area to the left of the main magazine fixture changes regularly as does what is in front of the magazine fixture to the front of the store.
We also adjust the layout of the magazines regularly.
The key point I want to make here: everything changes, nothing stays the same. I think this is essential in retail today. Shoppers are more fickle than ever. We need to keep our stores fresh and appealing. We need to push back on those few customers who complain about product location changes.
We to lay our businesses out to maximise the return we achieve.
Click on the image for a high res version.
I have focused on the magazine department in this image as it is the part of the business many newsagents continue to be reluctant to change. Some do, but not enough.
We are in a fight with supermarkets and other retailers. If we do not change our in-store offer we will lose the battle. Range and supply volume – they are topics for another day. This post is about the part of magazines over which we have control – how we lay them out in our businesses.