Issue #2 of Lunch Lady launches March 3. Issue #1 sold well thanks to terrific social media and word of mouth engagement. This is a niche title people love and they will get to their local newsagency for a copy. It is the type of niche title we can use to leverage our positioning as magazine specialists.
The image shows the cover of issue #2. Here is a note from Louise Bannister, publisher of Lunch Lady:
We are about to release Lunch Lady NUMBER TWO which is very exciting. Launch through newsagents is March 3rd.
We had great sales results from many newsagents who put issue one out on shelves.
We have worked really hard with our readers through social media to gauge where their local newsagents are and as a result have done a very tight allocations list for issue two.
Our social media accounts have increased significantly since the first issue from 5k to over 20k. We will be driving our readers
to newsagents through social media. Any support on getting the Lunch Lady message out there is much appreciated.A good description of what Lunch Lady is ::
Lunch Lady is a quarterly for people who used to read frankie magazine but are now grown up, have kids and are searching for a funny,
unique, creative NEW parenting magazine (which is packed with kid friendly recipes).SOME READER LETTERS::
“I stumbled upon the magazine in my local West End news agency. There it was. The colours catching my eye amongst the sea of tiered perfect binding.I guess I just really wanted to write to you to say, I feel like we are pals. Pals through pages, tasty ideas and grubby paws. I am enjoying the read so very much, you should be immensely proud of what you have created. I’m also now a walking marketing machine telling everyone and everything my affections for your publication.”“ Ladies, I just wanted to say well done! Read some blurb on your new mag on Instagram, went out and found it this morning. The look, the feel = excitement!! So came home and read it from cover to cover – lalalalalaloved it! Definitely the most interesting read on the shelf right now!”s
“Hi Lara, Lou and Kate,
I hope you’re all really well.
Congratulations on the launch of Lunch Lady – I LOVE IT! For years I have been thinking, when is there going to be a cool parenting magazine?? And now there is one. So thank you, from this young mum, who struggles to find anything online/in print that’s actually relevant to my parenting world. THANK YOU!”