The launch yesterday of the DC Comics graphic novel collection gives us an excellent opportunity to sell more than a magazine thanks to an excellent range of licenced product from several suppliers in this space.
Some newsagents will leverage this more easily than others because of long term pop culture supplier relationships offering easier access to excellent complimentary product.
I like the male skew of the range and the visual aesthetic as it is very current.
The only risk for newsagents is runaway success and a supply pipeline that is unable to keep up. This is not the fault of Gotch as they are the carrier for the publisher who makes all the supply decisions.