Personalise your communication and help people get to know you. In your emails to customers, include your name. When commenting on your business Facebook page, use your name. Let people know who you are as you are a competitive advantage for your business.
I mention this today as I saw an email last week from a newsagent to a customer where the newsagent did not include their name on the email – there was no idea who wrote the email. Impersonal and unprofessional.