I love the handiwork of Chris at one of my businesses. He cut hearts out of the corner of two of the A1 valentine’s day posters, bringing them alive in a way beyond the poster artwork. The result is porters that come alive. You could almost say they tell a story.
The hearts are tumbling into the products we are selling – the cards, plush, chocolates and gifts.
While two posters hanging above the Valentine’s Day display would be good, especially these posters with the simple Loving You message, Chris’ creative efforts have resulted in something far more effective, far more noticeable.
This is a good example of taking merchandising material provided to the business and making it better – as well as making it unique to that business. For a season like Valentine’s Day that involves many retailers, being different is important. It gets you noticed above all the noise and remembered.
I have seen people see the posters while walking past the shop and post them out to someone they are walking with. That is a bankable result as far as I am concerned. These front of store displays are all about getting people noticing you as they walk through the mall as people shopping with you who would not usually shop with you are where revenue increases come from.
The other aspect of what Chris has done that I love is the symmetry of the display. This enhances the impact.
The best way to not have an average Valentine’s Day season in your retail newsagency is to not be average in your approach. No supplier will help you not be average as they have many retailers they serve. Being not average has to come from within your business.