I love this Darth Vader Valentine’s Day card as it helps is make a considerably broader appeal for the season. Too many Valentine’s Day cards from all companies are sugary sweet. This one stands out not only for the Darth Vader image but for how it has been produced. It looks terrific in the card fixture but even better when stand-alone at the counter or on social media. I especially like that the card is 100% image – i.e. no words. I also like that the rose reached out from the card and can be removed as a memento.
So, this card is our feature card for the 2016 Valentine’s Day season as we seek to appeal beyond the traditional Valentine’s Day shopper.
With many other Star Wars and Darth Vader products in-store right now, the card is an excellent opportunity for non-traditional Valentine’s Day gifts as well.
We have to look at major seasons in a non-traditional way, to make the most possible from the opportunities. This is how we attract more than the usual newsagency shopper, it is how we grow our newsagency businesses.
Too often we either put product out or let suppliers put product out for a major season without thinking about special interest or niche interest opportunities we have with products. That is what I love about this card, the niche appeal. It presents us with an excellent opportunity our major card competitors – supermarkets, department stores and discount variety stores – will not embrace. This card is an opportunity for us to demonstrate the value we bring through our specialisation.
I luved this card. I sent it to my man who is away for four weeks at a time. He didn’t get it , it got lost in the mail.he missed out on his Valentine’s Day gift but awesome card.