The Pilot Friction pen range offers more than the TV commercial pitches. If art or writing done with a Friction pen is left in the sun it fades. Place it in the freezer and it comes back. This is a ‘magic’ pen kids will love. Ensure all team members knows what the pen can do – and sell more. We sold 20 to one customer as a result of product knowledge.
The Pilot website has more information on this product.
My tip today is tossed out product knowledge from sales reps, the supplier website and online forms – and ensure your team members have this knowledge so they can professionally engage with shoppers on the shop floor.