This morning’s Daily Telegraph shows, once again, how irrelevant newspaper headlines are deemed y newspaper publishers in promoting their product.
It surprises me they treat promotion of I’m a Celebrity Get Me Out of Here with more respect than they do what the editorial team considers to be the main news story of the day – our country’s treatment of babies held in the asylum system. Those making such decisions ought to be ashamed of themselves.
Fairfax seems to have completely abandoned the front page, the news headline, and the brand banner as of any relevance to the news consumer. Again today, the Fin Review has a full page advertisement as the front page. Tells you a bit about where print fits into the news media priority landscape.
Not really surprising is it i dare say that advertising is more important than news to all the papers.
I think you exaggerate the impact of these stick ons.
As a customer I can still read the headline, can see the Masthead and the promo on the sticker. If it was over the “I’m a celeb” bit that section would be unreadable.
When I’ve read the promo I just peel it off and keep or throw out.
Wow 2 days in a row. Apparently the biggest financial story in Australia today is the BMW Summer Sales Festival. Who knew??
James I bet you recall the days we were told off for obscuring the newspaper posters or the front page. The publisher reps would tell us the front page is the most important sales tool for sales. No more. I agree with you about the AFR. So sad.
Neil while you can peel it off, too often it obscures the main story and I see that as a bad thing for those who cannot work out what the story is.
None of the past 5 examples you’ve posted under masthead desecration have obscured anything really, and when it’s stuck on the side you don’t like that either.
I’d suggest that the number of people who can’t work out what the story is when only a few letters or a bit of a picture have a sticker over them would be very low.
Regardless of the fact that you can work out what it says, I think it’s still disrespectful to the story, particularly in this instance.
Mark it down, Feb 6 2016. For lovers of newspapers (like me), the day the music died. The banner front page of both metropolitan dailys is a full page ad. Print news as we know it is officially dead.