Newsagents were given three days notice about a promotion by APN’s. The email promoting promotion of a complex Scratch and Win competition was sent at the close of business Wednesday.
Sending an email late on Wednesday results in a lower readership.
When will they learn that promotions need to be simple. The process they are imposing on newsagents is cumbersome and time consuming.
Newsagents were not given an opportunity to opt out. With barely two days notice APN promoted the participating newsagents 0 without any other communication with those newsagents.
Promotions like this, that do little to drive sustained revenue growth, are a tax on the limited time resources of newsagents.
It is also frustrating that the prize pushes people to fuel outlets and not back to newsagencies.
Overall, this appears to a poorly considered and poorly executed promotion with little regard for newsagents and the time required of them to execute.
Newspaper publishers need to be smarter if they want to run promotions that genuinely serve the needs of their products and retail newsagents.
We received our promo pack on Friday morning, before the Saturday start to this promo. There are instant prizes of newspapers and $5 instore credits, to bring customers back, but as you say no consultation at all.
Appalling Jill. What is nuts is that the pre-promotion commences early inJanuary according to APN. Not to newsagents it didn’t