Check out this smart off-location placement of magazines near wine at a Walgreens I visited today. As our newsagency businesses diversify I think we need to embrace opportunities like this – placing a small selection of magazines closer to the shopper likely to purchase niche titles on impulse while shopping for other titles. Theses especially true in larger format newsagencies where shoppers shop only part of the store.
To make the most from magazines and their niche interest we need to stray from the old format large magazine department as that only serves the destination magazine shopper.