Beyond the sale of Powerball tickets, what did the jackpot mean for you? Did the sales of any other products increase? If so, what?
I think it is important for newsagents with lotteries to know for sure the broader impact of lotteries so they can do more of what works next time and less of what does not work.
I move popular stock close to the Lotto counter as well as on the way leading to it as it always leads to an above average increase in sales.
Whilst I know we are always on the lookout for steps to take to increase sales in our shops I like the additional one that big jackpots provide over and above those steps. My shop felt like a nightclub for the last week.
We were surprised by the under reaction. Customers are either buying on line or just sick of it. Our sales this week were way down on last week. I was expecting queues yesterday but it didn’t happen.