In a Lush soap store the other day I witnessed the perfect in-store product demonstration. The shop assistant gathered people around with a loud voice. Before I realised I was in the crowd watching her demonstration of bath bubbles. The demo was short and the pitch compelling. People purchased as a result.
I think the key to the sales success I saw was the engagement of the shoppers with the product. They say, touched and smelled the bubbles. How could they not purchase?
When was the last time you demonstrated something in your newsagency? The shelves of a typical newsagency are full of products to demonstrate: pens, magazines (food, crossword, heath, craft and more), paper products, sand, glue, glitter, soap, toys … as I said, plenty.
Sure it can be a challenge to demonstrate publicly. Give it a go, lean into your fear and have fun. You could find sales increasing as a result.