Boxed Christmas card sales have been fantastic in the newsagency in the five days since Christmas: $10K+. We are at 50% off and achieving more than 50% GP with these traffic generating products. We have them on the lease line to attract shoppers – who easily purchase other items on sale.
We have run this type of post Christmas sale for boxed Christmas cards for years and each year we have seen growth – rejecting the concern that discounting boxed Christmas card sales this year hurts Christmas card sales next year.