It’s an annual ritual to pay homage here to the last minute Christmas shopper. They are a delight: usually happy, spending big, relieved that you have good stuff to buy and ready to make quick decisions. They are usually male, between 25 and 40. The only thing better is two or three of them together, usually brothers. We leverage the opportunity by helping them – with pleasure … because they spend without thinking.
Now not sure of your wording there! Merry Christmas anyway.
No, seriously, Carol. Brothers shopping together on the last day is fun. They spend up big.
Made my easiest Charlie Bear sale at 6pm Christmas Eve, sold Ian for $285 to a guy late 30s for his partner 🙂