Every newsagency needs a policy on what to do if you sell out of a newspaper and cannot get more stock. The policy needs to guide what to put in the place of the sold out title. Leaving a shelf location empty is not smart given the cost of retail space.
My suggestion is you be specific about what is to be put in the location of the sold out newspaper.
The photo shows the approach in my newsagency. On the weekend we sold out of The Sunday Age. Home Beautiful was put in the location as we know it sells well to newspaper customers.
Decisions like these, what to do if a paper sells out, are easy for us to make so that employees have a structured approach to any such situation.
In your example Mark, would you put in place a notice stating that The Sunday Age had ‘Sold Out’
rather than have to answer the question all day ?
Lance whats the point of the notice. My experience is you put up a notice and everyone reads it and still say “Have you run out of ….” and you end up answering the question you were trying to avoid anyway.
Lance I am with Steve. Signs tend to be ignored. Better to have something people can buy – more eyeballs = more sales.