We made a decision Friday to quit the iGear mobile phone related accessories. In two days we sold everything we had on the just over half full stand. Three factors drove the quick success of the move: price, location and location.
We decided on prices less than half price and marked the price of each item with a bright sticker. We placed the stand at the front of the store. Plus, we placed the stand near Dick Smith as this closest to iGear likely shoppers.
We have had iGear for a while, it was time to move on. The return we were achieving from the large stand was not covering the shopping centre rent.