While in one of my newsagencies we have moved away from flat wrap altogether, in another we have a bit of flat wrap but are mainly focused on rolls as this photo shows.
This is not quite how we want it but it is close. This placement is opposite our women’s magazines. Our goal with the location choice is to encourage shoppers to move between wrap and magazines. Observing shopper movements – we see this working.
The focus more on roll wrap is another example of embracing, chasing, change.
The longer we take the same approach to wrap, or anything in our business, the longer the result will be the same and today, the same result is not good enough.
It is essential we experiment in our own businesses, seeking out changes that drive sales. That is 100% the goal of these changes with wrap.
I am thrilled to share something as simple as this with you. Any newsagent could play like we are for almost no capital investment. The plastic units cost a few dollars, they are flexible, allow easy adjustment and they provide a fresh look for roll wrap.